UPI/GM Bose
Advertising | Unique Promotional Item | Guerrilla Marketing
This marketing campaign was created for Bose and marketed towards ravers traveling to festivals. The guerrilla marketing consists of a giant headphone that plays a podcast selected by the user at a kiosk. The UPI for this campaign is branded decorative headphone covers.
UPI
The Unique Promotional Items are a pack of decorative headphone covers that fit any model of over-ear headphones. This is so that every headset showcases the Bose brand. These items will be handed out at raves and music festivals, where boldness and eccentricity thrive.
GM
The guerrilla marketing consists of a giant headphone that plays a podcast selected by the user at a kiosk. There is a separate shop that sells Bose headphones for individual purchase. This GM campaign will be hosted in an airport.
